Banner Specs

Below are standard specs, dimensions, and file sizes for the ad positions on Automotive Fleet's website and enewsletters. Please contact our Online Ad Production Manager, Brian Peach at (310) 533-2548 or brian.peach@bobit.com if you have any questions.

 

Website Banners

 

Top Leaderboard
Dimension 728x90
Standard file size 40K max
Rich media accepted? Yes
Total animation time 15 second or 4 loops max
Site-served flash or apporved 3rd-part tags accepted
Right Banner 1
Dimension 300x250
Standard file size 40K max
Rich media accepted? Yes
Total animation time 15 second or 4 loops max
Site-served flash or apporved 3rd-part tags accepted



Right Banner 2
Dimension 300x250
Standard file size 40K max
Rich media accepted? Yes
Total animation time 15 second or 4 loops max
Site-served flash or apporved 3rd-part tags accepted
Center Banner 1
Dimension 150x315
Standard file size 40K max
Rich media accepted? Yes
Total animation time 15 second or 4 loops max
Site-served flash or apporved 3rd-part tags accepted



Center Banner 2
Dimension 150x315
Standard file size 40K max
Rich media accepted? Yes
Total animation time 15 second or 4 loops max
Site-served flash or apporved 3rd-part tags accepted
 



Reporter & Global Newsletter Banners

 

Top Leaderboard
Dimension 728x90
Standard file size 40K max
Rich media accepted? Yes
Total animation time 15 second or 4 loops max
Site-served flash or apporved 3rd-part tags accepted
Center Speedbump 1
Dimension 468x60
Standard file size 30K max
Rich media accepted? No. .gif or.jpeg files accepted
Total animation time No animation
Site-served flash or apporved 3rd-part tags accepted



Center Speedbump 2
Dimension 468x60
Standard file size 30K max
Rich media accepted? No. .gif or.jpeg files accepted
Total animation time No animation
Site-served flash or apporved 3rd-part tags accepted
Center Speedbump 4
Dimension 468x60
Standard file size 30K max
Rich media accepted? No. .gif or.jpeg files accepted
Total animation time No animation
Site-served flash or apporved 3rd-part tags accepted



Right Banner 1
Dimension 150x315
Standard file size 40K max
Rich media accepted? No. .gif or.jpeg files accepted
Total animation time No animation
Site-served flash or apporved 3rd-part tags accepted
Right Banner 2
Dimension 150x315
Standard file size 40K max
Rich media accepted? No. .gif or.jpeg files accepted
Total animation time No animation
Site-served flash or apporved 3rd-part tags accepted




Acceptable File Types

Accepted formats for Web Sites: GIF, JPEG, SWF (Flash)
Accepted formats for E-Newsletters: GIF or JPEG only

 

GIFs

• Maximum Animation length: 15 seconds
• #Loop: 4 times
NOTE: Animated GIFs are not supported in MS Outlook 2007. The users of MS Outlook 2007 will only see the FIRST FRAME of the animated GIF banner. We recommend that you design your first frame as if it's one-frame banner so the users see everything that you'd want them to see on your banner.

 

Flash Ads

• Flash ads accepted on Web Sites only. Not on e-newsletters.
• Backup GIFs must be submitted
• Maximum animation length: 15 seconds
• Maximum frame rate: 18fps
• #Loop: 4 times
• No audio
• Link(s) must open in new window

IMPORTANT:  If you'd like Bobit Business Media to track your banner ad, the author of the Flash source file (.fla) has to assign a clickTag variable using a getURL button action. They also have to make sure that they have selected _blank for a target so it opens in a new window.

 

Steps for inserting clickTag

  1. Create a layer and move this layer to the very top of all the layers.
  2. Draw a color filled box, the exact dimensions of the banner, and convert it to a button.
  3. Make sure the button symbol is on the first frame of the timeline and make sure it is there for the entire timeline.
  4. Click the button on the workspace and open actions palette. Paste the actionscript code below (in blue) into the actions palette box.
    NOTE: The code is case-sensitive. Please implement it EXACTLY as shown below.


  5. on (release) {
       if (clickTag.substr(0,5) == "http:") {
          getURL(clickTag, "_blank");
       }
    }


  6. Set button symbol's alpha color property to 0%.
  7. Export your file as a .swf

 

Website Banner Sizes

Accepted formats for Web Sites: GIF, JPEG, SWF (Flash)
728x90 pixels (Leaderboard)
468x60 pixels (Full Banner)
300x250 pixels (Medium Rectangle)
250x250 pixels (Square Pop-Up) 300x600 pixels (Extra Wide Skyscraper)


Enewsletter Banner Sizes

Accepted formats for E-Newsletters: GIF or JPEG only
160x600 (Wide Skyscraper)
468x120 pixels
468x120 pixels with text
 468x60 pixels
160x300 pixels