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What Is is directed to all franchise system headquarters, airport, local car and truck franchised agencies and independent car and truck rental operators.

The website exclusively serves the car and truck rental market. keeps up on:

  • market conditions and trends
  • regulatory requirements
  • advances in technology
  • mergers and acquisitions
  • Wednesday e-newsletters

Our web-dedicated editorial staff spends hours each day searching for, developing, and posting current rental industry news and original analysis and has become the essential tool for anyone allied to the rental industry. Its loyal readership and editorial integrity benefits the advertisers that align themselves with the brand and gain access to its highly engaged professional audience.

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